Growing North Texas Bar-B-Que Institution Keeps Interior Authenticity
DALLAS (May 11, 2017) – Soulman’s Bar-B-Que is not only known for its tasty meats, it is also a great place to dine because of its welcoming vibe. The restaurant’s “country chic” décor can make any Texan feel at home. From its red and white checkered tablecloths to its wooden chairs, Soulman’s gives off an at-home feel at every location.
“We hope that every person who walks through our doors feels welcome,” said CEO Brett Randle. “We want to be more than just a place to eat. We want to be a home away from home for our customers.”
After announcing their franchising initiative in January 2017, Soulman’s is fiercely protecting the brand both through their systematic and cautious expansion plan, as well as consistent design elements for future restaurant openings.
“Our mantra is ‘low and slow’ for the best Texas-style bar-b-que. Our approach to expanding the Soulman’s brand is lockstep with that philosophy,” Randle explained.
Current locations’ exteriors are painted barn red with white trim. Colorful vinyl stickers of flames on the windows and the piles of hickory wood stacked near the front doors welcome customers looking for wood-fired bar-b-que. The wooden barn-themed interior with white-trimmed red walls gives off a rustic atmosphere, while the mural of photographs throughout pays homage to the very history Soulman’s has written in North Texas. These elements visually narrate the 40-plus year history of authentic Texas-style bar-b-que and the communities it has been a part of.
“Soulman’s certainly has a story, but we are not stuck in the past,” Randle continued. “As we continue to grow and evolve, so will the interior elements. We are considering the adoption of digital menu boards for their flexibility and efficiency; we have explored new lighting options such as LEDS, rather than pendant lights. We want our look in all locations to be light, bright and vibrant. Our lighting design is part of the entire design concept of all of our restaurants, company-owned and franchises.”
About Soulman’s Bar-B-Que:
For more than 40 years, Soulman’s Bar-B-Que has satisfied the hardest to please bar-b-que lovers…Texans! Their selections of meats are cooked “low and slow” over hickory in a time-honored tradition: beef brisket, ham, hot links, sausage, turkey, chicken, pulled pork and, the crowd favorite, ribs. Ranch House Beans and Spicy Cream Corn are among the delicious homemade sides.
Soulman’s currently owns and operates 15 North and East Texas locations in Allen, Cedar Hill, Forney, Garland, Greenville, Hurst, Lancaster, Lewisville, Mesquite, Quinlan, Rockwall (2), Royse City, Terrell and Van. To learn more about Soulman’s Bar-B-Que, visit them online at http://www.soulmans.com or on Facebook at https://www.facebook.com/soulmansbbq.