Soulman’s Bar-B-Que Honors the Legacy of Matriarch Mary Alice ‘Memer’ Hallett with Free Pie Giveaway on May 20th

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Celebration of Memer’s 104th Birthday Includes Complimentary Slices of Her Signature Buttermilk Pie at All Locations

ROYSE CITY (May 11, 2025) – Soulman’s Bar-B-Que, a staple of North Texas for more than 50 years, will commemorate the life and legacy of family matriarch Mary Alice ‘Memer’ Hallett with a heartfelt tribute on what would have been her 104th birthday, May 20, 2025. In honor of Memer’s enduring influence on the Soulman’s menu and mission, the first 103 guests at each of the 20 Soulman’s Bar-B-Que locations will receive a complimentary slice of her famous buttermilk pie with their dine-in meal, while supplies last.

Mary Alice Hallett, affectionately known as “Memer” by family and friends, was the heart of Soulman’s Bar-B-Que when it first opened its doors in Pleasant Grove on October 19, 1974. Her homemade recipes helped shape the foundation of the beloved barbecue brand. From side dishes to desserts, Memer’s Southern culinary flair has been a central part of the Soulman’s story for generations.

“Memer wasn’t just a wonderful cook—she was the soul behind Soulman’s,” said Brett Randle, CEO of Soulman’s Bar-B-Que. “Her signature buttermilk pie is more than just a dessert. It’s a symbol of the love, tradition, and comfort that Soulman’s brings to the table. We’re proud to honor her memory in a way that connects with so many of our loyal guests, some of whom have been dining with us since the beginning.”

Guests visiting any Soulman’s location on May 20 are encouraged to share their own stories and memories of family, food, and tradition using the hashtag #SliceOfMemer on social media. The company will also feature vintage photos and a special tribute video on its digital platforms to celebrate Memer’s life and legacy.

“This day is about more than free pie—it’s about the power of family recipes and the stories they carry,” added Randle. “We hope our guests will take a moment to savor the past while creating new memories with loved ones at Soulman’s.”