Soulman’s Bar-B-Que Asks: Why Not Do Business over Brisket?

More Companies are Choosing the Booth over the Boardroom


DALLAS, TEXAS (September 22, 2015)—Companies are reevaluating the structure of the classic business meeting. In fact, more businesses are switching up their tactics and moving these meetings from the boardroom to the lunchroom. Soulman’s Bar-B-Que shares six reasons why lunch meetings benefit the business.


  • Eating out for lunch provides a neutral meeting location. No one has the upper hand or control of the environment. But remember, meetings are not the time to try the latest hot spot in town. Go somewhere that is comfortable, reliable and offers an environment suitable for casual business conversation. What’s more relaxing than eating barbeque at Soulman’s?
  • Lunch meetings encourage more personal face-to-face interactions. In a time when so much communication is online or via text, lunch meetings engage interpersonal skills. Personal interactions over a meal helps both parties predict the ease of communication moving forward and gives each person a better understanding of goals and priorities. As a bonus, find out if both parties like the same barbeque or if one likes beef and the other pork.
  • Food often evokes a feeling of comfort. In a boardroom, the environment can feel sterile or bland, perhaps even intimidating. Going out for lunch can turn a stressful meeting into a casual dialogue. The common comfort of a meal can lighten the pressure of the meeting. Face it. It’s hard to be formal or fussy with barbeque sauce on your fingers.
  • Leaving the office for a business meeting allows both parties to concentrate without disruptions from day-to-day office life. Coworkers won’t interrupt, and both parties can focus their efforts away from the ongoing pings of email or office phone calls. The only interruption might be going back for seconds or more barbeque sauce.
  • A change of scenery can help make the meeting more memorable. Lunch meetings provide a deviation from the norm, making the meetings easier to recall. This benefit can be especially helpful when negotiating business or trying to network with someone new. A lunch of tasty barbeque will be remembered.
  • Finally, the lunch meeting provides a set timeframe to accomplish business. Usually a relatively short and focused meeting, lunch allows both parties to be efficient while conducting business and enjoying a great meal. People don’t tend to dawdle when eating barbeque.

Soulman’s CEO Brett Randle offers perspective on choosing the booth over the board room.


“Conducting business meetings over lunch is a great way to establish a relationship with a client or potential business colleague,” said Randle. “As we like to say at Soulman’s, ‘why not do business over brisket?’ Lunch meetings allow professionals to break up their workday while getting to know each other.”


About Soulman’s Bar-B-Que
For more than 40 years, Soulman’s Bar-B-Que has satisfied the hardest to please barbecue lovers…Texans! Their selections of meats are cooked “low and slow” over hickory in a time-honored tradition: beef brisket, ham, hot links, sausage, turkey, chicken, pulled pork and, the crowd favorite, ribs. Ranch House Beans and Spicy Cream Corn are among the delicious homemade sides.

Soulman’s currently owns and operates 15 North and East Texas locations in Cedar Hill, Dallas, Forney, Garland, Greenville, Hurst, Lancaster, Mesquite, Quinlan, Rockwall (2), Royse City, Terrell, Van and Allen – the newest location. To learn more about Soulman’s Bar-B-Que, visit our catering capabilities online at Soulmans BBQ Catering or on Facebook at